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Wear Your Uggs Day Is Almost Here: Support Mental Health 💙
Wear Your Uggs Day is back this June 1.
For every style purchased from our Wear Your Uggs Day collection from the 1st of May until the 1st of June, Ugg Express will donate a percentage of the sales to Beyond Blue. Depending on which style you pick, we will donate up to 100% of the proceeds.
Embrace cosy style while also supporting a meaningful cause.
Comfort isn’t just a trend, it’s how Australians want to feel. In a recent study, 60% say comfortable footwear helps boost their mood, and over half (55%) already own a pair of Uggs*, proving cosy style is part of everyday life.
While comfort leads the way, some are still torn; only 42% of Gen Z say comfort matters more than style. Wear Your Uggs Day is all about changing that, showing you don’t have to choose between the two.
From staying in to stepping out, more Australians are embracing Uggs beyond the home, whether it’s quick errands or casual catch-ups, comfort is going wherever you go.
Even better, your purchase gives back. Throughout May, selected styles from the Wear Your Uggs Day collection help support Beyond Blue and their 24/7 mental health services.
*The research was conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,001 Australians aged 18 years and over. Surveys were distributed throughout Australia, including both capital cities and non-capital city areas.
The survey was conducted online amongst members of a permission-based panel, between 2nd April and 6th April 2026. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.