Blog Posts
Wear Your Uggs Day for Mental Health is back!
For the fifth year in a row, we’re thrilled to once again bring back Wear Your Uggs Day on the 1st of June!
We are excited to be supporting the mental health organisation Beyond Blue again for the campaign, and to raise funds to support them in their crucial work with mental health.
The day was designed to encourage people around Australia to wear their uggs on the first day of winter, and contribute to reducing stigma around mental health.
This year, we have created a Limited Edition Blue Ribbon Ugg Boots, with three interchangeable bows. The purpose of the bows is for you to choose the one that suits your mood of the day, whether it’s sad, happy or somewhere in between, and for you to know that your ‘Mood Matters’.
There are multiple ways to support for this year’s Wear Your Uggs Day:
- Get a pair of the Blue Ribbon Ugg Boots and 20% of the sales will be donated to Beyond Blue.

- If you want a different kind of pair of ugg boots, you can purchase one from the Wear Your Uggs Day Collection and 10% of the sales will be donated to Beyond Blue.
- Already have your ugg boots ready to go for this year? Head to Beyond Blue’s website here to make a donation. Even the smallest donation can help someone struggling with their mental health.
- Share how you’re wearing your uggs and spread the word on social media by tagging #WearYourUggsDay and follow us for more updates.
All donations from Wear Your Uggs Day will go towards the Beyond Blue Support Service, which provides 24/7 free counselling, advice and referrals via phone on 1300 22 46 36, webchat or email. The service is available for anyone who needs it, whether you’re having a bad day, feeling overwhelmed, have diagnosed anxiety or depression or are worried about someone else.